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Marketing: A Complete Guide by Malcolm McDonald, Martin Christopher

Download Marketing: A Complete Guide

Marketing: A Complete Guide Malcolm McDonald, Martin Christopher
Language: English
Page: 448
Format: pdf
ISBN: 033399437X, 9780333994375
Publisher:

Review

"A very comprehensive, authoritative text, its strengths reflecting its authors." -- Geoffrey Randall, Consultant and author of Principles of Marketing

About the Author

Martin Christopher is Professor of Marketing and Logistics, Cranfield School of Management and Deputy Director of the School with responsibility for Management Development Programmes.

Malcolm McDonald is Professor of Marketing Strategy, Cranfield School of Management and is Deputy Director of the School with responsibility for e-business.